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Welcome to the Ziff Davis Enterprise Web Buyer's Guide, a comprehensive directory of over 30,000 IT products and solutions. The Web Buyer's Guide includes complete product listings, plus reviews, user ratings, research and other key decision-making tools, all designed to help you make smarter technology buying decisions.


Requested Product:

Affinium Campaign eMessage™

 from Unica

Description:
The Internet has emerged as a highly effective vehicle for creating personalized one-to-one marketing programs. Market research shows that email-based marketing campaigns generate double-digit response rates compared to rates of two or three percent for direct mail.

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